Notes on getting found, trusted and recommended.
What I'm seeing in AI search, PR and personal brands, written plainly. Including the parts that didn't work.
What editors actually want from you before they say yes
Most people pitch what they want to say. Editors care about what their readers need. Here is the gap I see, and how to close it before you hit send.
Founders who stay invisible are leaving trust on the table
Plenty of owners keep their name off everything and let the company speak for itself. I think that costs more than they realize, and here is why.
Why I stopped caring about vanity placements
A big logo on a coverage list feels great for a week. Here is why I stopped chasing placements that exist to be screenshotted, and what I look at instead.
What starting over in a new city taught me about networking
I moved to Arizona knowing one person and lost my business a month later. Here is what that taught me about building a network from zero.
Your LinkedIn headline is doing more work than your website
Most founders polish the website and ignore the one line people read first. Here is why I think your LinkedIn headline matters more, and what to put in it.
AI tools don't rank you, they either vouch for you or they don't
Google gives you a position on a list. Ask AI who to hire and it gives you one name, with a reason. Here is how I think that changes what you should build.
A press release is not press, and your customers can tell
A press release is something you publish about yourself. Press is something someone else decides to publish about you. The gap matters more every year.
If you Google yourself and see nothing, so does everyone else
Before a client calls you, they look you up. If your own name search comes back thin, that is the first impression you are making. Here is how to check it.
Why being the best in your field isn't enough anymore
Skill used to be the whole game. Now people decide who to trust before they ever talk to you, based on what they can find. Here's what that changes.
Most "As Seen In" logos don't mean what you think
That row of network logos on a website often traces back to a syndicated press release. Here's how to tell real coverage from a logo strip.
Your next client already asked AI about you
People now ask ChatGPT who to hire before they ever visit your website. Here's what that changes, and why the best person doesn't always get the recommendation.
The business I lost my first month in Arizona
Six years of building, gone a month after I moved to a state where I knew one person. What it taught me about starting over, and why Subscribe PR exists.