When a potential client looks you up on AI,
Caleb makes sure it recommends you.
Caleb started Subscribe PR after watching companies pour money into press releases nobody read. The firm now operates across legal, health, and tech, placing clients in publications that editors at Forbes, Inc., and Bloomberg actually reference.
Two things, done well: editorial placement in outlets that carry weight, and AI search optimization so clients show up when ChatGPT, Perplexity and Google AI recommend someone in their space.
No templates. No mass pitching. Every campaign built around the client's actual story and the outlets most likely to run it.
Places to connect
Subscribe PR
Over 1,600 publications, including TIME Magazine, USA Today, Business Insider, and many more.
15 minutes is enough to know if it's a fit.
Editorial placement and AI visibility for law firms, clinics, brands and entrepreneurs.
The AEO Playbook.
Everything Subscribe PR uses to get brands cited by AI. The full 90-day playbook, plus fresh prompts every Monday.
- The full 90-day AEO PlaybookSchema setup, auto-posting blogs, on-page optimization, content, and AEO citations. Delivered the moment you join.
- Fresh AI prompts every MondayReady-to-run prompts to get your business mentioned by ChatGPT, Claude, Perplexity, and Google AI Mode.
- Weekly insight from the best AI thought leadersPractical prompts to make more money across sales, operations, marketing and content.
90-Day
AEO
Playbook
& InsightsFresh weekly
Latest thinking
Your name is a search term. Treat it like one
Every referral ends with someone typing your name. I think that search is the most important one you have, and here is a 30 minute check to run this week.
October 21, 2026 · 5 min readWhy one great article beats ten forgettable ones
Press coverage is usually sold by the count. I think the count is the wrong thing to buy, and here is how to judge a placement before you pay for more of them.
October 20, 2026 · 5 min readPaid placements are fine. Pretending they're earned isn't
Paid and earned media are different things, and both can be honest. The lie is in the label. Here is how I tell them apart and how you can check this week.
October 19, 2026 · 5 min readThree things, done right
Editorial Placement
Guaranteed articles in publications your clients and competitors read. Not press releases sent into the void. Real features, written by real journalists, in outlets that move the needle.
AI Visibility
When someone asks ChatGPT or Perplexity for a recommendation in your space, your name shows up. Subscribe PR reverse-engineers the signals these AI models use to pick who they cite.
Brand Authority
Google Knowledge Panels, verified social profiles, and a media footprint that makes your firm look the way it should have looked three years ago. Prospects Google you before they call. This makes sure they like what they find.
Press that actually drives business
Subscribe PR works with law firms, clinics, brands and entrepreneurs ready to own their space in editorial coverage and AI search results.
Book a Call with Caleb Visit Subscribe PR